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Free Online Course - Level 2 Certificate in Digital Marketing

at The Bournemouth and Poole College, Poole · college

Level 2Vocational and tradeCertificate15 weeksFree

What the college says

This qualification gives learners a clear and practical introduction to digital marketing. It explains what digital marketing is, why it is essential for businesses today, and how effective online promotion can help grow a brand and reach more customers. The course is perfect for adults looking to build their digital skills, boost career prospects, or support a business in enhancing its online presence. Learners are introduced to key areas of digital marketing, including social media, email marketing, SEO, and how to review campaigns using metrics and evaluation tools. Each topic is explained in a straightforward, easy-to-understand way, helping learners build confidence, even if they are completely new to the subject. A strong focus is placed on social media for business. Learners explore how different platforms work, how businesses attract and engage followers, and how to create content that strengthens brand reputation and visibility. The course also covers email marketing, including how to plan campaigns, reach audiences effectively, and follow essential data protection rules. By the end, learners will have the knowledge and confidence to communicate responsibly and successfully in the digital world. If you require any further information or help at all, please email our Free Course Team on freecourses@bpc.ac.uk

What you need to get on

Please ensure you have a suitable device to study the course upon, we recommend a desktop or laptop to allow learners to view their learning account and type answers with ease. No previous experience or knowledge of this subject is required.

How you are assessed

Learning a trade with tools and equipment, often in a college workshop or salon.

What this level means

The GCSE-equivalent step, and the usual route into Level 3.

Is it open to 16 to 18 year olds?

Approved for 16 to 18 study on the government's Section 96 list.

Where it runs

  • The Bournemouth and Poole College

    Online

Who else teaches this exact qualification

Same qualification, different college. Entry requirements and how it is taught can differ a lot between them, which is the whole reason to compare.

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